Austin, TX (June 10, 2020) - BuildersUpdate.com has launched an integration with BEACHES® MLS to provide new home construction data to licensed REALTORS® to join some of the largest MLS associations in the country working with BuildersUpdate.com. With a shortage of resale inventory across the country, making new construction data readily available to agents gets people into homes faster.
According to Bill Gaul, CEO of Builders Update, new home data availability for agents is often spotty and difficult to acquire. The agreement will initially make approximately 100,000 current new home listings from builders nationwide that are willing to compensate agents for bringing them pre-qualified buyers, and that number continues to grow daily. BuildersUpdate.com only allows Builders who agree to pay a commission to agents to participate in this arrangement, and they do not syndicate their privileged data to consumer-oriented sites.
“We are extremely pleased to announce that we will be supporting almost 1 million REALTORS® across the country through some of the largest MLS associations with our new API capability once adopted. This system automatically serves up results based on parameters agents choose for resale properties with the ease of just clicking a checkbox. Furthermore, BuildersUpdate.com is one of 9 national companies that is now RESO certified for both Data Dictionary and the API and fully ADA capable, along with being patented. Nowhere else can an agent have access to this time/date stamped data and unique functionality” said Gaul.
Builders typically spend a great deal of money and time trying to woo consumers directly, but in fact, according to NAR, more than 72% of new home construction is sold with the help of a REALTOR®. This is why BuildersUpdate.com was exclusively chosen by the National Association of Realtors to be incorporated into the RPR product. “The reality,” said Gaul, “is that reaching agents using a tool like this is far more cost-effective for a builder because the agents are already representing a pre-qualified client.
“Our key partnerships to this point have been with forward-thinking MLSs like Stellar, ABOR and CRMLS that want to provide new home information to their membership,” added Gaul. “Our exclusive partnership with BEACHES® expands our reach to agents, and that is exciting for all parties––agents, brokers and builders.”
